A partnership between Omelete and Mercado Livre, with the creation of a campaign aimed at publicizing the wide variety of products on Meli+ and the speed of delivery.
Business unit
Proposal
The client's aim was to promote its range of products and speedy delivery for the most eagerly awaited commercial date of the year for the retail sector: Christmas.
Among the most searched-for products on the client's platform, products aimed at the geek and gamer segment do not go unnoticed.
With our expertise in producing content that impacts the community and generates great engagement, combined with the client's goal of connecting with this segment of the public, the project couldn't have worked out better.
The Plan
By analyzing the best channels and topics, considering which ones would generate the biggest audience, three pieces of content were produced which, interconnected, connected spontaneously with the community that follows us and was attentive to the news for Christmas.
Check it out:
Secret Santa with Omelete influencers
In the video, the influencers during the period of the action exchanged the most varied gifts, according to each one's profile, and all the Secret Santa participants were able to count on the speedy delivery of the products requested.
Who are you at Christmas dinner?
In the reels, Omelete influencers comment on who they are at Christmas dinner and which of the most common Christmas habits they identify with. Generating a lot of engagement with the publication, there's always that person who leaves it to the last minute to buy the gift and prays that it arrives in time for the celebration.
What's your favorite Christmas movie?
Returning to the origins of the Omelete portal, we couldn't miss the Christmas movie reviews and nominations from our spokespeople for the period. Which one would you like to see?
1.1B estimated impacts
287K likes
65,3M comments
115K shares
Results
In this case, we worked with content aimed at the geek community in an organic way, making sense to the audience that follows us and increasing even more the reach of the Meli+ brand and the advantages of the platform.
For us, entertainment is a way of improving people's lives.
Whether it's content, a movie review, promoting a new attraction or putting on the biggest geek and pop culture event in the world: we make the epic a reality.
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