At Spider Fest 2023, the Omelete portal supported Sony Pictures in mobilizing Spider-Man fans in São Paulo, promoting the event through strategic campaigns on social networks and providing complete coverage.
Business unit
During the pre-release event for Spider-Man: Into the Spider-Verse, guests watched exclusive scenes from the movie and took part in a chat with the voice actors, including Wendel Bezerra, the voice of Ben Reilly, and Manolo Rey, the voice director.
In addition, the event featured a special appearance by Marcelo Forlani, who voiced one of the versions of Spider-Man in the movie, bringing even more connection between Omelete and the fan universe.
With dynamic publications and engagement-oriented content, we highlighted the event and connected the brand to a highly engaged audience, strengthening interaction with the public in both the physical and digital environments.
Proposal
The aim was to raise awareness of Sony Pictures and create engagement among Spider-Man fans. Through social networks and multimedia content, we highlighted the brand's connection with the geek audience, encouraging participants to show up with themed items such as t-shirts, hats and even full cosplays. The event also featured a "mini cosplay contest", making the experience even more interactive and fun.
The Plan
With an omnichannel strategy, the actions included:
- Social media campaign: We mobilized fans to attend Spider Fest, encouraging the wearing of costumes and creating an atmosphere of celebration.
- Event coverage: We produced exclusive content on social networks and on the Omelete portal, including articles, videos and publications that highlighted the best moments of the event.
- Support from influencers: Important names from the geek universe contributed to broadening the campaign's reach and strengthening the connection with the audience, such as influencer and Omelete presenter Forlani, as well as Wendel Bezerra, who voiced Spider-Man Ben Reilly, and Manolo Rey, the film's dubbing director.
Results
With an omnichannel strategy, the actions included:
Spider Fest 2023 achieved significant results, demonstrating the impact of the partnership between Omelete and Sony Pictures:
- + More than 1 million impressions
- 450,000+ in reach
- 130,000+ views
- 30,000+ engagements
- 300 invitations sent with a closed list in less than 24 hours
- 1000+ posts with the hashtags #SpiderFest and #SpiderFestBr
Learning
The coverage highlighted the importance of integrating online and offline actions to maximize the impact of promotional campaigns. The use of exclusive content and the engagement of influencers were crucial to strengthening the connection with the audience.
Want to know how your brand can create a real connection with the geek audience? Get in touch with us and discover other opportunities.
