More than an event, Unlock is an active and continuous platform - with a physical and digital presence - that connects those who create, plan, distribute and invest in the sector. Our role is to facilitate meetings, anticipate market movements and generate contexts for new ideas, partnerships and businesses to happen.

Purpose
We were born as part of CCXP, but evolved as an independent initiative within the Omelete Company.
We have assumed our vocation: to be the point of contact between relevant content, innovation and market relations.
Unlock is where brands, creators, executives and investors find space for analysis, exchange and development around the transformations of the creative industry.
The future starts here - and you can be part of it.
Our reach so far:
+1400 hours of original content
+200 relevant names in the market have already been on our stages
+3000 participants over the years
The aim is to continue to be a reference in the debate on pop culture and entertainment - and a catalyst for new connections between those who move this market.







Pillars
Contents
Curated with a focus on now - and what comes next.
Talks, panels and activations with those who are shaping the market, bringing topics that analyze the present and anticipate what will move entertainment in the coming years.
Connection
Encounters that generate movement.
We create spaces and dynamics designed to facilitate real exchanges between brands, talents, creators, investors and executives. More than networking, connections with purpose.
Experiences
Environments that invite dialog.
The physical space is designed to be welcoming, stimulate conversations and facilitate active listening. An informal atmosphere, but with a clear intention: to create contexts for collaboration and new ideas.
The starting point for connections that matter in an exclusive, light-hearted and strategic meeting with big names in the entertainment industry.
It's a chance to exchange ideas, share visions and pave the way for real collaborations - all in an environment designed for those who believe that great business starts with good conversations.