A Successful Partnership: Riot Games and CCXP24
We're only a few months away from CCXP24, and fans of Arcane e League of Legends can prepare for an unforgettable experience. Riot Games has signed an exclusive partnership with CCXP to bring an immersive themed space dedicated to the Arcane series. This is yet another example of how brands can take advantage of CCXP to create deep and impactful connections with their audience.
An Immersive Experience in the Arcane Universe
Arcane 's stand will take visitors to the universe of Runeterra, with a detailed recreation of the cities of Piltover and Zaun. The proposal is innovative, offering an experience that goes far beyond the visual display: visitors will be able to explore interactive environments, take part in exclusive activities and feel part of the world of Arcane.
Riot is back at the world's biggest pop culture festival with a space full of news, dedicated to #Arcane!
Interactivity and Engagement with Fans
According to Diego Martinez, manager of Riot Games Brazil, the focus is on creating an unforgettable journey for fans. The stand will feature games, interactive activities and various surprises. This immersive experience will be one of the event's great attractions, further consolidating Riot Games' presence at the world's biggest pop culture event.
Opportunities for other brands
The partnership between Riot Games and CCXP24 demonstrates the potential that the event offers for brands that want to create authentic and innovative experiences with their audience. The Arcane 's stand is an example of how companies can stand out at CCXP, exploiting creativity and interactivity to make an impact.

Get ready for CCXP 2024!
Ticket sales for CCXP24 are now open!
Don't miss the chance to be part of this epic event, where pop culture and brands meet.
Want to know how your company can create unique experiences at CCXP?
Talk to us and find out how O&CO can help boost your brand's reach.
Check out more cases with partner brands by clicking here and follow us on LinkedIn.
A Successful Partnership: Riot Games and CCXP24
We're only a few months away from CCXP24, and fans of Arcane e League of Legends can prepare for an unforgettable experience. Riot Games has signed an exclusive partnership with CCXP to bring an immersive themed space dedicated to the Arcane series. This is yet another example of how brands can take advantage of CCXP to create deep and impactful connections with their audience.
An Immersive Experience in the Arcane Universe
Arcane 's stand will take visitors to the universe of Runeterra, with a detailed recreation of the cities of Piltover and Zaun. The proposal is innovative, offering an experience that goes far beyond the visual display: visitors will be able to explore interactive environments, take part in exclusive activities and feel part of the world of Arcane.
Riot is back at the world's biggest pop culture festival with a space full of news, dedicated to #Arcane!
Interactivity and Engagement with Fans
According to Diego Martinez, manager of Riot Games Brazil, the focus is on creating an unforgettable journey for fans. The stand will feature games, interactive activities and various surprises. This immersive experience will be one of the event's great attractions, further consolidating Riot Games' presence at the world's biggest pop culture event.
Opportunities for other brands
The partnership between Riot Games and CCXP24 demonstrates the potential that the event offers for brands that want to create authentic and innovative experiences with their audience. The Arcane 's stand is an example of how companies can stand out at CCXP, exploiting creativity and interactivity to make an impact.

Get ready for CCXP 2024!
Ticket sales for CCXP24 are now open!
Don't miss the chance to be part of this epic event, where pop culture and brands meet.
Want to know how your company can create unique experiences at CCXP?
Talk to us and find out how O&CO can help boost your brand's reach.
Check out more cases with partner brands by clicking here and follow us on LinkedIn.
